Head, Marketing

Description

Changing how we live today to help secure our future.

Join us at Gentari to be part of this exciting, purposeful journey towards a cleaner energy future.

Gentarians are passionate about sustainability - our purpose is to solve the world’s most pressing sustainable energy needs. Here at Gentari, we move differently. Teams seek out opportunities to work with one another to achieve shared goals and we trust our people with the freedom and autonomy in ways of working to spur innovative thinking and creativity.

We aim to keep good people at the heart of what we do by ensuring that our people feel empowered to chart career paths alongside personal growth. Beyond the promise of an open and flexible work environment, we hope to make Gentari feel like a second home, a place where everyone is valued, and differences are celebrated.

The

Head, Marketing

is accountable for leading and driving the country-level marketing strategy to accelerate customer acquisition, utilization, retention, and growth. This role provides strategic leadership across full-funnel marketing, CRM, communications, content, stakeholder activation, and market expansion, while supporting Gentari Go initiatives and pre-market readiness for new geographies.

Responsibilities:

Marketing Strategy & Growth Leadership

- Set and deliver the country marketing strategy and budget to hit growth targets;

- Own planning, forecasting, resourcing, and ROI optimisation end-to-end;

- Drive full-funnel growth across acquisition, utilisation, retention, and revenue;

- Optimise Customer Acquisition Cost (CAC) across paid, owned, earned, referral, and affiliate channels.

Partnerships, Commercials & Strategic Alliances

- Build partnerships that unlock new growth channels and strengthen market presence;

- Source, pitch, onboard, and manage strategic partners;

- Lead deal structuring and negotiation with strong commercial discipline;

- Partner with Business Development and Finance on models, proposals, and contract terms.

CRM & Lifecycle Marketing

- Own CRM strategy across email, push, in-app, and WhatsApp (where applicable);

- Build lifecycle journeys that lift conversion, engagement, retention, and CLV;

- Set measurement, reporting, and optimisation to continuously improve performance.

Data, Insights & Performance

- Turn marketing and customer data into insights that shape strategy and priorities;

- Track and optimise campaign/channel performance with clear KPIs and test-and-learn;

- Translate insights into actions that improve efficiency and business outcomes.

Content, Communications & Brand

- Own the country content and brand strategy across digital and offline channels;

- Deliver high-impact campaigns and communications that strengthen positioning and engagement;

- Protect brand consistency across PR, content, and all marketing touchpoints.

Events, Activations & Market Presence

- Lead the events and activations strategy aligned to brand and commercial goals;

- Deliver launches, partnership activations, and sponsorships with strong execution;

- Define success measures and report ROI and learnings.

Stakeholder & Market Enablement

- Influence senior stakeholders, partners, agencies, and regulators to unblock delivery;

- Work cross-functionally (Business Development, Operations, Product) to execute go-to-market priorities;

- Lead agencies and partners to deliver quality, compliant, on-brand work.

Market Expansion & Readiness

- Lead go-to-market plans and launch readiness for new markets, products, or services;

- Own local insights, positioning, and activation plans ahead of launch;

- Enable expansion via partner activation and agency leadership.

Requirements:

- Bachelor’s Degree in Marketing, Business, Communications, or a related field;

- Minimum 10 years of progressive marketing experience, including leadership of country or market-level marketing;

- Strong track record in marketing strategy, growth, and CAC optimisation across multiple channels;

- Deep experience in CRM, lifecycle marketing, and performance tracking;

- Strong analytical mindset with the ability to convert data into strategic insights;

- Proven experience leading content, communications, PR, campaigns, and activations;

- Strong stakeholder management and cross-functional leadership capabilities;

- Experience supporting market entry, expansion, or regional growth initiatives