Media Buyer

Description

Media Buyer

💰 Salary: RM5,000 – RM6,500 (Based on experience)

📍 Work Mode: Onsite

📄 Employment Type: Full-time

Role Overview

As a Media Buyer, you will be responsible for planning, launching, and optimising paid advertising campaigns. The ideal candidate has strong analytical skills, hands-on experience with advertising platforms, and the ability to scale campaigns based on performance data.

Key Responsibilities

Media Buying & Campaign Execution

• Plan and execute paid advertising campaigns across digital platforms
• Manage advertising budgets, bidding strategies, and audience targeting
• Launch and optimise campaigns across platforms such as Meta Ads, Google Ads, or TikTok Ads
• Test multiple ad creatives and audiences to improve campaign performance

Performance Monitoring & Optimisation

• Monitor advertising performance metrics including CTR, CPC, CPM, and conversions
• Analyse campaign data to identify optimisation opportunities
• Adjust targeting, creatives, and bidding strategies to improve ROI
• Scale successful campaigns and pause underperforming ads

Reporting & Analysis

• Track campaign KPIs and prepare performance reports
• Maintain organised records of campaign data and performance results
• Provide recommendations for improving advertising performance

Collaboration

• Work closely with marketing, content, and design teams
• Coordinate ad creatives and campaign messaging
• Ensure campaigns align with overall marketing strategy

Requirements

• Minimum 2–4 years of experience in media buying or performance marketing
• Strong hands-on experience with digital advertising platforms
• Familiarity with Meta Ads, Google Ads, TikTok Ads, or similar platforms
• Strong analytical and data interpretation skills
• Able to communicate in Chinese & English
• Experience managing advertising budgets and campaign optimisation
• Able to work independently in a remote working environment
• Reliable internet connection and ability to meet deadlines

Salary & Benefits

• Monthly salary: RM5,000 – RM6,500
• Annual leave & medical leave
• Performance-based incentives
• Training and skill development opportunities
• Flexible remote working environment