Senior Paid Ads Specialist

Description

• *Position Name: Senior/Paid Ads Specialist**

Our client is a leading digital marketing agency in Singapore, and Miri, Sarawak, specialized in providing services related to media planning, buying, and advertising. Currently, they are looking for a Senior/Paid Ads Specialist for planning, executing, and optimizing paid advertising campaigns across various platforms, and further recommending paid ads channels and paid social ads.

• *Key Responsibilities:
• Develop, implement, and supervise effective paid advertising strategies to drive targeted traffic, lead generation, and conversions.
• Lead strategic planning for clients' brands to develop highly impactful advertising campaigns and comprehensive media plans.
• Analyze complex campaign performance data using various analytical tools and generate comprehensive reports with actionable insights and strategic recommendations.
• Lead campaign performance reviews and conduct high-impact presentations during client meetings.
• Mentor junior team members while collaborating with the client servicing and creative team to ensure precise campaign execution and that all KPIs are met.
• Partner with the Digital Marketing Manager on strategic initiatives and campaign direction.
• Monitor the clients' competitive landscape and proactively develop innovative strategies to help our clients maintain market leadership in their industries.
• Spearhead the adoption of emerging trends, best practices, and platform updates in the paid advertising industry.
• *Key Requirements:
• Bachelor's degree in marketing, advertising, or a related field.
• Extensive experience in managing successful paid advertising campaigns across multiple platforms, with at least 2 years of proven expertise.
• Advanced knowledge and hands-on experience with Search Engine Marketing (SEM), Google Ads, Paid Search, Performance Marketing, Pay-Per-Click (PPC).
• Demonstrated experience in budget management and optimization for high-value client accounts.
• Prior experience as Ad Ops/Ad Operations Specialist, Media Buyer/Media Buy Specialist, and Programmatic Specialist is highly preferred.
• Expert proficiency in MS Office and Google suite e.g.

Excel

Sheets, Word Documents & PowerPoint Presentations.

• Required Skill(s): Search Engine Marketing (SEM), Google Ads, Paid Search, Performance Marketing, Pay-Per-Click (PPC), Google Analytics, Google Tag Manager, Meta Ads Manager, TikTok Ads Manager, campaign budget management, team leadership.
• Experience in training and mentoring junior staff members is a bonus

Job Type: Full-time

Pay: Up to RM4,500.00 per month

Benefits

• Health insurance

Experience

• Paid Ads: 2 years (Preferred)

Work Location: Remote