Graphic Design Lead

Description

Job Description

WEDRINK is looking for a creative and experienced Graphic Design Lead to oversee and elevate our brand visuals across all platforms. This role is responsible for leading the design team, ensuring high-quality creative output, and maintaining consistent brand identity across digital and physical materials.

The Graphic Design

Lead will work closely with the marketing and social media team to develop impactful visuals that strengthen WEDRINK’s brand presence and support business growth.

Key Responsibilities

Leadership & Team Management

• Lead, guide, and supervise the graphic design team
• Assign tasks, manage deadlines, and ensure timely delivery of design projects
• Review and approve design work to maintain high quality standards
• Provide mentorship and creative direction to designers

Creative & Design Execution

• Develop creative concepts and visual strategies for campaigns, promotions, and branding
• Design marketing materials including posters, menu boards, packaging, social media content, and in-store visuals
• Ensure brand consistency across all outlets and digital platforms
• Support new outlet openings with design and branding materials

Brand Management

• Maintain and enforce WEDRINK’s brand guidelines
• Ensure all designs align with the company’s visual identity
• Continuously improve and evolve the brand’s visual direction

Collaboration

• Work closely with the marketing and social media team to plan campaigns
• Coordinate with other departments when design support is needed
• Communicate clearly to ensure project goals and timelines are met

Requirements

• Diploma or Bachelor’s Degree in Graphic Design, Visual Communication, or related field
• Minimum 2–5 years of graphic design experience, preferably in F&B or retail industry
• Being able to speak Mandarin is a plus
• Strong leadership and team management skills
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Experience in social media and marketing design
• Strong creativity, attention to detail, and time management skills
• Ability to work in a fast-paced environment

Preferred Qualifications

• Experience leading a design team
• Experience in branding and campaign development
• Knowledge of printing materials and production
• Motion graphics or video editing skills is an advantage