Digital Ads Leader

Description

Key Responsibility

Strategy & Operations

• Design and implement a funneling strategy to ensure a healthy customer acquisition cost.
• Provide technical support to team members, helping them execute tasks efficiently and overcome campaign-related challenges.
• Oversee the setup and maintenance of tracking pixels, Conversion APIs (CAPI), and GTM tags to ensure data accuracy
• Establish a rigorous testing culture (Creative A/B testing, landing page experiments, and audience split tests) with documented learnings.

Advertising Budgeting & Planning

• Develop and manage advertising budgets across platforms (e.g., Meta, Google, TikTok), ensuring efficient allocation to maximize impact.
• Closely track advertising expenditures to ensure all campaigns stay within the allocated budget while reaching performance goals.

Team Leadership & Quality Excellence

• Provide daily technical support to team members, helping them execute tasks efficiently and overcome campaign-related challenges.
• Provide regular feedback to team members to foster continuous improvement in their technical execution and campaign results.

Key Responsibility

Strategy & Operations

• Design and implement a funneling strategy to ensure a healthy customer acquisition cost.
• Provide technical support to team members, helping them execute tasks efficiently and overcome campaign-related challenges.
• Oversee the setup and maintenance of tracking pixels, Conversion APIs (CAPI), and GTM tags to ensure data accuracy
• Establish a rigorous testing culture (Creative A/B testing, landing page experiments, and audience split tests) with documented learnings.

Advertising Budgeting & Planning

• Develop and manage advertising budgets across platforms (e.g., Meta, Google, TikTok), ensuring efficient allocation to maximize impact.
• Closely track advertising expenditures to ensure all campaigns stay within the allocated budget while reaching performance goals.

Team Leadership & Quality Excellence

• Provide daily technical support to team members, helping them execute tasks efficiently and overcome campaign-related challenges.
• Provide regular feedback to team members to foster continuous improvement in their technical execution and campaign results.
• Serve as the final gatekeeper for all ad creatives, ensuring they are thoroughly reviewed and pass QC checks before going live.

Performance Reporting & Insights

• Analyze data to provide actionable insights and re-forecast monthly performance based on real-time trends.

Requirements

• 4-5 years of hands-on experience in Digital Advertising (Meta Ads, Google Ads, or TikTok Ads).
• Strong analytical skills with the ability to translate data into performance forecasts and actionable reports.
• Ability to lead a small team and manage workflows effectively.
• Strong understanding of ad algorithms, tracking (Pixels/API), and audience segmentation.

Specialization: Marketing & Communications

Hiring Company Brief

data-full-text="<div><strong>MyFundAction or also known as (Former: Yayasan Dana Kebajikan Muslim ) is a non-governmental organization and social company. <br /><br />Our is to become the best foundation that is able to nurture holistic global leaders.<br /><br />Our Mission is Developing young muslim leaders by nurturing entrepreneurial mindset in order to provide the best solution mandkind through Islamic values</strong></div>"